Influencer Rate Calculator

The average creator charges $215 for a sponsored post in 2026 but the right rate depends on your follower count, engagement rate, niche, and platform. Use (Followers / 1000) x Platform CPM x Niche Multiplier x Engagement Multiplier as your base. Instagram posts run $10 to $20 per 1000 followers, TikTok videos run $12 to $25, YouTube long form runs $60 to $120, and LinkedIn posts run $10 to $25. Add 30 to 50 percent premium if your engagement is above 8 percent.

The industry formula is Base Rate = (Followers / 1000) x Platform CPM x Niche Multiplier x Engagement Multiplier. Platform CPM is the dollars per 1000 followers baseline. Niche multipliers range from 0.7x (memes) to 1.5x (finance, B2B). Engagement multipliers scale from 0.7x under 1 percent to 1.35x above 8 percent. Nano and micro creators with high engagement often earn more per 1000 followers than mega accounts.

TikTok 2026 pricing ranges from $200 to $1,000 per post for nano (1K to 10K), $1,000 to $10,000 for micro (10K to 100K), $10,000 to $50,000 for mid tier (100K to 1M), and $50,000 to $200,000+ for macro (1M+). The baseline CPM is $12 to $25 per 1000 followers. High engagement TikTokers can command double the rate of low engagement accounts at the same follower count.

Yes. Reels are priced at 1.5 to 2 times a static post because of higher viral potential and production effort. Baseline Reel CPM is $18 to $35 per 1000 followers, versus $10 to $20 for a static post. Stories are discounted at 0.5 to 0.75x a static post. YouTube long form has the highest CPM of any format at $60 to $120 per 1000 subscribers.

Finance, B2B, and luxury command 1.5x to 3x premium rates. Tech runs 1.3x. Beauty and fashion run 1.2x. Standard niches like lifestyle, food, fitness, and travel run at 1x. Memes and general entertainment run 0.5x to 0.7x because the audience is less targeted and brands get lower conversion. Pick a premium niche or add a B2B angle if you want to maximize your rate per follower.